When: 27 February, 19:00-21:00

Where: BNP Paribas Securities Services, 66 rue de la Victoire, 75009 Paris

Who: Mark Smith, Schlumberger, and Anne Fleming, Ad Nova

What: Corporate magazines today are forced to vie for the attention of their readers with a vast array of exciting consumer media. How can a corporate magazine compete successfully against such popular rivals? By respecting a few common-sense tips and guidelines, corporate publications can become powerful communications tools that get their target readers both interested and involved.